Flowsync Saas B2B
Duration : 2 Days
Tools : Figma + Framer
Skill: Wireframing + Visual design + Protyping
The goal was to create a B2B SaaS landing page to promote a collaborative tool for enterprises.
Process: The first step was to get inspired by top products on ProductHunt and landing pages of collaborative tools (Miro, Slack).
Then, the Lo-fi Wireframe phase to quickly start the project, followed by a hi-fi version to obtain an overview of the final version.
For the user interface, it was necessary something sober and serious, so blue and orange were a stable and safe choice to obtain a result without taking risks on the rendering.
For the last step, I created a prototype with interesting effects, especially on the display of the product with a translation on the Z axis during scrolling, which makes memorable and has a positive impact on the user experience.
Result: This project allowed me to deepen my understanding of B2B SaaS needs and improve my execution speed between the idea and presenting a reliable, interactive prototype.
