Medium Writer at Bootcamp by UX Collective
I design products
that work, sell, and feel right.
Problem solver & Creative by nature.
The Calm App in a Noisy Market • Koto
new language is rewarding. But choosing where to start is overwhelming.
Too many apps, too much content, too little clarity.
Vocabulary is the foundation. Yet no one wants to spend more than 30 minutes a day on it.
A/B Testing
Mobile Design
User Research
My role
Product Designer
Color Decision
12/15 users chose blue
Adoption
5,000 users in 3 months
Every Unanswered Review Is a Missed Opportunity • Adeona
Restaurant owners are too busy to manage reviews, yet a single unaddressed or generic response costs customers. This project explores how an AI co-pilot can automate review management—generating authentic, on-brand responses in seconds to turn a neglected task into a real driver of customer retention.
User Research
AI Feature Exploration
SaaS
Mobile Design
My role
Product Designer
A/B Test
3/4 preferred the switch
Acquisition
2,500 users in 6 months
Live, but driving users away • Kumori
Two years ago I shipped Kumori as a developer — no design background, no user research. Just code. The numbers were brutal: 8 monthly visits and a 1-minute average session.
I came back as a product designer. Same product, different lens. Target: triple session time and increase monthly visits to 20.
Vibe coding
Growth
WebApp
A/B test
My role
Product Designer
Retention
1 min → 3 min session time
Acquisition
8 → 20 monthly visits
How I Improved the Playlist Creation Experience on Spotify Using AI
Spotify needed a faster way to create mood playlists. I redesigned the experience using AI,
validated it through user testing, and Spotify shipped a similar feature two months later
SaaS
AI Feature Exploration
UX Writing
User Research
My role
Product Designer
Users Impacted
+600M
Impact
Indirectly validated by Spotify,
2 months later
Contact
Let's work together
Medium Writer at Bootcamp by UX Collective
I design products
that work, sell,
and feel right.
Problem solver & Creative by nature.
The Calm App in a Noisy Market • Koto
New language is rewarding. But choosing where to start is overwhelming.
Too many apps, too much content, too little clarity.
Vocabulary is the foundation. Yet no one wants to spend more than 30 minutes a day on it.
Every Unanswered Review Is a Missed Opportunity • Adeona
Restaurant owners are too busy to manage reviews, yet a single unaddressed or generic response costs customers. This project explores how an AI co-pilot can automate review management—generating authentic, on-brand responses in seconds to turn a neglected task into a real driver of customer retention.
Live, but driving users away • Kumori
Two years ago I shipped Kumori as a developer — no design background, no user research. Just code. The numbers were brutal: 8 monthly visits and a 1-minute average session.
I came back as a product designer. Same product, different lens. Target: triple session time and increase monthly visits to 20.
How I Improved Playlist Creation
Experience on Spotify Using AI
Spotify needed a faster way to create mood playlists. I redesigned the experience using AI,
validated it through user testing, and Spotify shipped a similar feature two months later
Contact
Let's work together