Spectra Saas B2C
Duration : 3 Days
Tools : Figma + Framer
Skill: Wireframing + Visual design + Protyping
The goal of this exercise was to create an impactful landing page for a fictive B2C SaaS, optimized for user experience and user conversion.
Process: First, I analyzed landing pages on ProductHunt and Behance, then created a moodboard. Next, I developed lo-fi wireframes followed by hi-fi versions.
After these two steps, I could start the UI design and created a dark interface with light halos to perfectly match the SaaS name 'Spectra'. Once this step was completed, I built a high-quality prototype on Framer with effects to make the page more dynamic.
Result: Through this exercise, I improved my efficiency in quickly delivering interactive prototypes to demonstrate my ideas. This helped me understand the specific needs of a SaaS in terms of landing page design.
