Tinder Loss averssion

Process:

I started swiping mechanically for a few days... and nothing happened.

Then one day, I got a match with a Gold member.

But guess what? I'm not a Gold user, so I could only see a blurry picture.

(Yeah, right. Like I’m gonna pay just for that. Clown move 🤡)

But for many guys who really want to date, this kind of moment creates frustration.

That’s where loss aversion shows up.

This bias plays on human psychology.

We tend to focus more on what we don’t have than on what we already have.

Tinder creates a sense of urgency. A fear of missing out. 😱

You feel like you missed something important, and you’re more likely to buy.

Most people who buy Tinder Gold just want to avoid that frustration or move faster toward their goal.

To confirm my thoughts, I asked a friend who already paid for Tinder Gold.

I asked open questions.

Did he feel frustrated? Did he feel like he was missing out? Why did he upgrade?

His answer was interesting.

His goal is to find a girlfriend. He didn’t feel too much frustration or pressure.

But he still said:

"I'm probably missing some opportunities because the app is based on appearance."

(He’s a laid-back guy, so not really stressed 🦥.)

Still, he admitted he bought Tinder Gold to get more matches and more likes than with the free version.